About Yitz Shapiro

Web developer. Systems builder. Strategic operator.

Brooklyn, NY | yitzashapiro@gmail.com

I'm Yitz, a developer and operations strategist with a sharp eye for detail, a no-BS communication style, and a deep obsession with clean systems — technical and human alike.

I serve as the Senior Operations Manager at MeanPug Digital, where I run internal operations and systems for a lean, high-performing marketing team servicing U.S. law firms.

At the intersection of development, UX, process design, and strategic thinking, I thrive. My work blends aesthetics with performance — technical builds that aren't just pretty, but persuasive, fast, and tightly integrated into your business goals.

Technical Skills

Full-Stack Web Development

Frontend: React, TypeScript, TailwindCSS, Vite

Backend: Node.js, Express, Firebase, Supabase, REST APIs, GraphQL

Architecture: JAMstack, SEO-first builds, Core Web Vitals optimization

CMS: Headless WordPress, Sanity, Storyblok, custom dashboards

Technical SEO & Content Architecture

Semantic HTML and accessibility standards

Structured data via JSON-LD (Wikidata, schema.org)

Content modeling and internal linking strategies

Automation for content operations and updates

Operations & Workflow Engineering

Google Apps Script automation for reporting, CRM, and workflows

Integration work across Airtable, Slack, Notion, and Asana

Internal dashboards, KPI tracking, and productivity systems

Zapier, Make (Integromat), custom API glue code

Recruiting (having hired more than half the workforce at MeanPug)

What I'm Great At

Seeing the signal in the noise — distilling messy business challenges into clear system and UX solutions

Working fast without shortcuts — pushing builds to production fast without sacrificing polish or performance

Telling the truth — I give direct feedback, ask the hard questions, and bring clarity to complex projects

Blending tech and strategy — not just shipping features, but tying them to business growth and user experience

Optimizing workflows — building automations that save hours, reduce human error, and improve team cohesion

Core Values

Speed with integrity — Move fast, write clean code, leave nothing fragile behind

Radical clarity — In code, communication, and collaboration. No fluff, no guesswork

Systems over silos — Build tools that unify people, data, and decisions

Results, not just builds — Every website should push the needle

visitor@yitzshapiro.com: yitzshMatrix Green