Yitz Shapiro - Web Developer & Systems Builder

About Yitz Shapiro

Web developer. Systems builder. Strategic operator.

Brooklyn, NY | yitzashapiro@gmail.com

I'm Yitz, a developer and operations strategist with a sharp eye for detail, a no-BS communication style, and a deep obsession with clean systems — technical and human alike.

I serve as the Operations Manager at MeanPug Digital, where I run internal operations and systems for a lean, high-performing marketing team servicing U.S. law firms.

At the intersection of development, UX, process design, and strategic thinking, I thrive. My work blends aesthetics with performance — technical builds that aren't just pretty, but persuasive, fast, and tightly integrated into your business goals.

Technical Skills

Full-Stack Web Development

• Frontend: React, TypeScript, TailwindCSS, Vite
• Backend: Node.js, Express, Firebase, Supabase, REST APIs, GraphQL
• Architecture: JAMstack, SEO-first builds, Core Web Vitals optimization
• CMS: Headless WordPress, Sanity, Storyblok, custom dashboards

Technical SEO & Content Architecture

• Semantic HTML and accessibility standards
• Structured data via JSON-LD (Wikidata, schema.org)
• Content modeling and internal linking strategies
• Automation for content operations and updates

Operations & Workflow Engineering

• Google Apps Script automation for reporting, CRM, and workflows
• Integration work across Airtable, Slack, Notion, and Asana
• Internal dashboards, KPI tracking, and productivity systems
• Zapier, Make (Integromat), custom API glue code
• Recruiting (having hired more than half the workforce at MeanPug)

What I'm Great At

• Seeing the signal in the noise — distilling messy business challenges into clear system and UX solutions
• Working fast without shortcuts — pushing builds to production fast without sacrificing polish or performance
• Telling the truth — I give direct feedback, ask the hard questions, and bring clarity to complex projects
• Blending tech and strategy — not just shipping features, but tying them to business growth and user experience
• Optimizing workflows — building automations that save hours, reduce human error, and improve team cohesion

Core Values

• Speed with integrity — Move fast, write clean code, leave nothing fragile behind
• Radical clarity — In code, communication, and collaboration. No fluff, no guesswork
• Systems over silos — Build tools that unify people, data, and decisions
• Results, not just builds — Every website should push the needle

Contact Information

Available for:

• Web development projects
• Operations consulting
• System architecture discussions
• Strategic partnerships

Services Offered

• Full-stack web development with React and TypeScript
• Technical SEO and content architecture
• Operations and workflow engineering
• Business process automation
• System integration and API development
• Team operations and recruiting